Since 1962, the year it was established, Piemme has been the undisputed protagonist of real Made in Italy – a mix of excellence, passion and creativity. Today, Piemme has reached its first 52 years of activity and is strongly projected into the future while never forgetting the wonderful episodes that have marked its history. The winning idea of tiles designed by the great stylist, Valentino, the advertising campaign of the famous Piemme children, the images taken by the photographer and artist, David Hamilton and the Formula One sponsorships with the legend of Gilles Villeneuve at the wheel of his Ferrari, have always accompanied the Piemme brand at the highest levels, making it a World protagonist. For Piemme, “Made in Italy” is not simply a brand, but an emblem containing all the values of a top-quality product, conceived, designed and made exclusively in Italy, thanks to Italian ideas, creativity and technologies. A product able to proudly show off the “100% Made in Italy” logo.